What Google’s ‘Latest Results’ means for brands & 3 counter-strategies they should be considering

by Dan Moriarty on December 14, 2009

070929_Walsh_G-308.tif

One of the biggest stories of the month so far (alongside Personalised search, of course) is Google’s dive into real time search, in the form of ‘Latest Results’. On certain searches Google will provide & update real-time results (pulled from newspapers, magazines, blogs & social networks – primarily twitter) into the results page. [click to continue…]

{ 0 comments }

Search Stories : Every search is a quest – Every quest is a story

by Dan Moriarty on November 22, 2009

83742153In recent weeks we’ve started to see a lot more ‘pro-Google’ content online, from videos about Google’s history, to videos about Chrome OS – but now we’re starting to see a whole new set of videos from Google that might just represent a significant moment in their development as a business. [click to continue…]

{ 0 comments }

Google Chrome OS: Speed, Simplicity, and Security

November 22, 2009
Read the full article →

Enter The Dragon: Google In The Comparison Market

November 11, 2009

In the summer of last year Google dipped its toes in the comparison game. Google quietly rolled out beta version of Google Merchant Search – providing a comparison service for secured loans. If you search ‘google merchant search‘ now you’ll find a search result pointing to Google’s site, but you’ll land on an error page. [...]

Read the full article →

The Google Story : From 1995 to 2009

October 25, 2009

Google have released a very brief video looking at the history of the company, covering key moments (Larry & Sergey meeting at Stanford, Eric Schmidt joining Google) and key products (Backrub, Adwords, Adsense, Gmail, Maps…. et al)

Read the full article →

Google Wave : Pulp Fiction Style

October 20, 2009

Google Wave has opened to a limited number of beta testers – but the biggest ‘Wave’ made so far is the scramble to get an invite, while it’s safe to say that those of us who have managed to gain access are slightly disappointed.

Read the full article →

Pre-Qualification in Paid Search Ad Copy

September 23, 2009

Blindly chasing click-through-rates (CTR) could be negatively impacting your paid search account’s performance.
Conventional paid search wisdom dictates that higher CTR results in a lower cost-per-click (CPC), which will allow you to drive more traffic at a lower cost and hopefully reduce your cost-per-action (CPA).  While for some clients, mainly brand clients, lower CPCs are the [...]

Read the full article →

SEO & PPC – Better Together

September 13, 2009

Despite the fears currently surrounding the economy investment in search engine marketing is continuing to grow as marketeers come under increasing pressure to show a return on investment for marketing spend. Search isn’t recession proof, but it is more recession resistant than other medias and this is reflected in eMarketers recent forecast, which has UK [...]

Read the full article →

← Previous Entries