From the monthly archives:

May 2009

Bing – The Sound of Found?

May 31, 2009

And so it’s official. Live search is in for yet another re-branding and will shortly be known as ‘Bing’. The tagline for the new engine is ‘Bing – The Sound of Found’ but, to steal an old Friends joke, it could easily end up being ‘Bing – Thy Turkey’s done’. Realistically, this is probably Microsoft’s [...]

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Build It And They Will Come.

May 27, 2009

Microsoft’s project Kumo is a new search engine that is currently being tested internally, rumored to be ready for public beta testing in early June. Kumo means ‘cloud’ or ‘spider’ in Japanese. The software giant has also registered ‘Bing’ and ‘Sift’ as possible names. Much like Yahoo’s sponsored search platform update, code name Panama, Kumo [...]

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Change to Google’s trademark policy (US only… For now!)

May 24, 2009

In May last year Google made a major change to their trademarks policy, unrestricting trademarked keyword buy to all advertisers who found these words relevant. However, the change did not extend as far as allowing advertisers to use trademarked terms in the copy, with the exception of the trademark owner and any authorised advertisers, of [...]

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Wolfram|Alpha – A sheep in wolf’s clothing?

May 21, 2009

Wolfram|Alpha finally launched last week, after months and months of speculation about this latest ‘Google killer’. All along Wolfram|Alpha have been keen to stress that they are not the same as Google and that they are a computational knowledge engine, rather than a search engine. But what does this mean? Simply, Wolfram|Alpha tries to provide [...]

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Exciting news in the world’s of Google & Yahoo

May 19, 2009

Today we’ve had two announcements that are set to have an impact on search and the control that we get to enjoy over our campaigns..
Typically Yahoo have frustrated those of us in the search team, with their ‘glass floor’ on how low your bids can go for keywords – which typically have been much higher [...]

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Understanding the science behind the magic

May 19, 2009

Search marketing – both organic optimisation and paid search – has long been seen as a dark art by many advertisers. Savvy marketeers who increasingly put search at the centre of the their media mix, with beyond surface level interrogation, understanding the science behind the magic, will continue to be confident in this medium so [...]

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