September 23, 2009
Blindly chasing click-through-rates (CTR) could be negatively impacting your paid search account’s performance.
Conventional paid search wisdom dictates that higher CTR results in a lower cost-per-click (CPC), which will allow you to drive more traffic at a lower cost and hopefully reduce your cost-per-action (CPA). While for some clients, mainly brand clients, lower CPCs are the [...]
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September 13, 2009
Despite the fears currently surrounding the economy investment in search engine marketing is continuing to grow as marketeers come under increasing pressure to show a return on investment for marketing spend. Search isn’t recession proof, but it is more recession resistant than other medias and this is reflected in eMarketers recent forecast, which has UK [...]
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