April 2011

The rise and rise of Mobile search

April 21, 2011

Like most of you out there, I constantly find myself turning to my mobile phone for immediate answers and solutions to everyday problems, questions, thoughts or needs. On the train journey into the office, I can easily catch up on emails, twitter feed messages and industry news, social networking to keep up to date and [...]

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Search vs Social: Friends Close, Enemies Closer?

April 18, 2011

Imagine a future where rather than searching for our new x, y or z we simply use a status update to request information and wait for a stonewall recommendation, reinforced with likes and endorsements from our social circle. Surely word-of-mouth will always be the Holy Grail for SEMs as much as traditional marketers? Though rather [...]

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Real Time Facebook Ads

April 15, 2011

I recently read an article in the Metro where experts were predicting that 2015 would bring a Minority Style advancement in advertising – “mood” advertising. This would involve digital billboards linked to cameras with emotion recognition software which would be able to read your body language and accordingly serve you with an appropriate ad. Whilst [...]

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The long and short of it

April 15, 2011

Back in February Google announced the introduction of extended headlines whereby description line one can be merged with the headline in an Adwords ad if there is punctuation at the end of description line one. In recent years Google has provided us with range of additional features for paid search creative such as site links, [...]

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