October 2011

Google Analytics Gets Better

October 19, 2011

Google recently announced that multi-channel funnels will be made available to all analytics users. The cutting edge of analytics tools gives the user the ability properly attribute conversions to the different channels in the customer online journey. As attribution has become the latest buzz word heard around media agencies everywhere, this is a very timely [...]

Read the full article →

The Steve Jobs Legacy

October 14, 2011

Last week saw the death of Steve Jobs, co-founder of Apple. His death has brought in many tributes from friends, admirers and commercial enemies alike. Touchingly, Google, whose phone operating system Android is Apple’s long standing rival, displayed a tribute to Jobs on their home page with the words “Steve Jobs, 1955-2011” under the search [...]

Read the full article →

Happy 13th Birthday Google!

October 7, 2011

It’s hard to think of a world without search engines. From the moment I wake up, search engines let me check whether my trains are running on time or not, allowing me to forgo breakfast or treat myself to something nice before my morning commute. As soon as I’ve stepped into work, I’ve got emails [...]

Read the full article →