From the category archives:

Google

What Google’s ‘Latest Results’ means for brands & 3 counter-strategies they should be considering

December 14, 2009

One of the biggest stories of the month so far (alongside Personalised search, of course) is Google’s dive into real time search, in the form of ‘Latest Results’. On certain searches Google will provide & update real-time results (pulled from newspapers, magazines, blogs & social networks – primarily twitter) into the results page.

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Search Stories : Every search is a quest – Every quest is a story

November 22, 2009

In recent weeks we’ve started to see a lot more ‘pro-Google’ content online, from videos about Google’s history, to videos about Chrome OS – but now we’re starting to see a whole new set of videos from Google that might just represent a significant moment in their development as a business.

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Google Chrome OS: Speed, Simplicity, and Security

November 22, 2009
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Enter The Dragon: Google In The Comparison Market

November 11, 2009

In the summer of last year Google dipped its toes in the comparison game. Google quietly rolled out beta version of Google Merchant Search – providing a comparison service for secured loans. If you search ‘google merchant search‘ now you’ll find a search result pointing to Google’s site, but you’ll land on an error page. [...]

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The Google Story : From 1995 to 2009

October 25, 2009

Google have released a very brief video looking at the history of the company, covering key moments (Larry & Sergey meeting at Stanford, Eric Schmidt joining Google) and key products (Backrub, Adwords, Adsense, Gmail, Maps…. et al)

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Google Wave : Pulp Fiction Style

October 20, 2009

Google Wave has opened to a limited number of beta testers – but the biggest ‘Wave’ made so far is the scramble to get an invite, while it’s safe to say that those of us who have managed to gain access are slightly disappointed.

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Google Wave- Get ready to ride the wave

June 14, 2009

Google are at it again. While the rest of the world are still trying to create a search engine as successful as Google’s, Google themselves have moved onto redefining a new area of the internet – communication. Sure, Google have played around in this field before (Google Mail & Google Talk are both good products) [...]

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Change to Google’s trademark policy (US only… For now!)

May 24, 2009

In May last year Google made a major change to their trademarks policy, unrestricting trademarked keyword buy to all advertisers who found these words relevant. However, the change did not extend as far as allowing advertisers to use trademarked terms in the copy, with the exception of the trademark owner and any authorised advertisers, of [...]

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