Updated Google Keyword Tool and Traffic Estimator

by AsherGordon May 2, 2012

If you haven’t noticed it yet, take a look at Google’s updated Keyword Tool and traffic estimator.  These tools help to determine how a particular group of keywords may perform by providing estimates of impressions, cost and competition among other predictions.  Essentially they provide search marketers with a starting point to evaluate potential keywords and [...]

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We’re living the digital dream

by Zuzana Zahorova May 1, 2012

Almost everyone has probably heard of Google’s Project Re:Brief by now and seen how they tried to re- imagine America’s most iconic and famous advertising campaigns for the web.

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How Google Made Its Money In 2011

by Alex Bryson February 13, 2012

With the New Year now very much in full swing Google’s financial figures for 2011 have been released for all to see, and they makes some interesting reading. The company ended up making $37.9bn last year, turning a profit of $9.7bn in the process. Unsurprisingly, it was Google that came top of the pile in [...]

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Google Analytics Gets Better

by GlenMcMurry October 19, 2011

Google recently announced that multi-channel funnels will be made available to all analytics users. The cutting edge of analytics tools gives the user the ability properly attribute conversions to the different channels in the customer online journey. As attribution has become the latest buzz word heard around media agencies everywhere, this is a very timely [...]

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Happy 13th Birthday Google!

by S B October 7, 2011

It’s hard to think of a world without search engines. From the moment I wake up, search engines let me check whether my trains are running on time or not, allowing me to forgo breakfast or treat myself to something nice before my morning commute. As soon as I’ve stepped into work, I’ve got emails [...]

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10 Years Past: Remembering 9/11

by GlenMcMurry September 12, 2011

Today is the opening day of the 9/11 memorial in New York City. Two simple, dignified footprints where the Twin Towers once stood. I grew up some thousands of miles away from the epicentre of the attacks, but even in Colorado, the middle of America, the fear rippled through the country as we watched our [...]

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Expanded Sitelinks Are Much Like Marmite: You Either Love It Or Hate It

by S B September 5, 2011

You may have noticed that over the past few weeks, the search engine result page Google presents its users has changed slightly. What used to be a handy small feature that directed visitors towards more pages on your site, has now been ‘improved’ to take a sizeable chunk of the visual real estate ‘above the [...]

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What Google’s ‘Latest Results’ means for brands & 3 counter-strategies they should be considering

by JoeComotto December 14, 2009

One of the biggest stories of the month so far (alongside Personalised search, of course) is Google’s dive into real time search, in the form of ‘Latest Results’. On certain searches Google will provide & update real-time results (pulled from newspapers, magazines, blogs & social networks – primarily twitter) into the results page.

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