From the category archives:

Misc.

Nothing is certain but death, taxes & search

July 5, 2009

In 1817 Benjamin Franklin wrote that “in this world nothing can be said to be certain, expect death and taxes.” While the inevitability of both death and taxes are as definite today as they were almost 200 years ago, I believe that we can now add a third certainty to life: Search. For as sure [...]

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Wolfram|Alpha – A sheep in wolf’s clothing?

May 21, 2009

Wolfram|Alpha finally launched last week, after months and months of speculation about this latest ‘Google killer’. All along Wolfram|Alpha have been keen to stress that they are not the same as Google and that they are a computational knowledge engine, rather than a search engine. But what does this mean? Simply, Wolfram|Alpha tries to provide [...]

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Understanding the science behind the magic

May 19, 2009

Search marketing – both organic optimisation and paid search – has long been seen as a dark art by many advertisers. Savvy marketeers who increasingly put search at the centre of the their media mix, with beyond surface level interrogation, understanding the science behind the magic, will continue to be confident in this medium so [...]

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