Where does PPC investment sit in the market?

by Samira Hassam May 11, 2012

The many fresh faces that you will see around most digital agencies are a testament to just how new the online sector actually is. With 8 out of 10 staff under 35 at my agency MEC, people haven’t had a chance to grow old in the industry yet. Despite its youth, the speed with which [...]

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How does my search define me?

by Samira Hassam March 2, 2012

Someone at work sent around an email yesterday with a link to the Google ad preferences page which proved to be an interesting read. It’s a page which allows you to see what sort of person Google thinks you are when they are serving ads to you and lets you correct them (if they are [...]

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Love is (was) in the Search

by Jade Catten February 14, 2012

It happens every year and 2012 was no exception, Valentine’s Day. Love was in the search this year and it appears women are more premature than men.  Google has documented that women begin to start searching for Valentine’s gifts a lot earlier than men.  This may come as no surprise to most, but with 160% [...]

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“Let Me Yahoo That”

by Samira Hassam January 24, 2012

When recently speaking to my Dad  about searching for something on the internet (probably whilst trying to explain what I do for a living), he seemed surprised to hear that there are actually other search engines apart from Google. Whilst our parents’ generation may be excused for this lapse in knowledge, how many other people [...]

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The Steve Jobs Legacy

by Samira Hassam October 14, 2011

Last week saw the death of Steve Jobs, co-founder of Apple. His death has brought in many tributes from friends, admirers and commercial enemies alike. Touchingly, Google, whose phone operating system Android is Apple’s long standing rival, displayed a tribute to Jobs on their home page with the words “Steve Jobs, 1955-2011” under the search [...]

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Alphabetti Spaghetti – What Does A Name Mean To A Brand?

by Samira Hassam September 14, 2011

It is common knowledge that it is Google’s ambition to take over the world, but with the release of the new Android Operating System – the Ice Cream Sandwich – is it possible that Google’s new tactic is to tempt us into purchase of their products because they sound so delicious? So I thought to [...]

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Is it ethical to bid on The London Riots Keywords?

by AsherGordon September 1, 2011

Between the 6th and 10th August this year, riots began in London and spread to other cities around England.  Many people, myself included, have not seen anything like this so close to home.  I wanted all the information I could get on the event so I found myself searching for information ceaselessly.  I knew I would [...]

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Social Advertising 2.0: Social Media Advertising Review

by ClareThornton August 24, 2011

Social media is growing exponentially and the opportunities it presents for advertising are growing with it. Facebook, Twitter and now Google’s +1 are all vying to become our number one destination for socialising and networking. Where does the barrier between intrusive and welcomed advertising lie?

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