Google Analytics Gets Better

by GlenMcMurry October 19, 2011

Google recently announced that multi-channel funnels will be made available to all analytics users. The cutting edge of analytics tools gives the user the ability properly attribute conversions to the different channels in the customer online journey. As attribution has become the latest buzz word heard around media agencies everywhere, this is a very timely [...]

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Happy 13th Birthday Google!

by S B October 7, 2011

It’s hard to think of a world without search engines. From the moment I wake up, search engines let me check whether my trains are running on time or not, allowing me to forgo breakfast or treat myself to something nice before my morning commute. As soon as I’ve stepped into work, I’ve got emails [...]

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SEO & PPC – Better Together

by JoeComotto September 13, 2009

Despite the fears currently surrounding the economy investment in search engine marketing is continuing to grow as marketeers come under increasing pressure to show a return on investment for marketing spend. Search isn’t recession proof, but it is more recession resistant than other medias and this is reflected in eMarketers recent forecast, which has UK [...]

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