Finding The Sweet Spot Is A Turn-On For Some Search Marketeers

August 25, 2009

You may have read Google’s most recent research piece (link at bottom of page) revealing there is no correlation between ad position and conversion rate. In other words, the quality of traffic is the same at all ad positions.
That’s conversion rate. What about ROI?
I was recently asked for my thoughts on the relationship between PPC [...]

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Nothing is certain but death, taxes & search

July 5, 2009

In 1817 Benjamin Franklin wrote that “in this world nothing can be said to be certain, expect death and taxes.” While the inevitability of both death and taxes are as definite today as they were almost 200 years ago, I believe that we can now add a third certainty to life: Search. For as sure [...]

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Mobile Search: Has mobile landed yet, if so where…?

June 22, 2009

The next big thing in the search arena? Possibly. It’s been blogged, sold to you by the search engines or you’ve heard it on the grape vine, but does mobile search really deserve a place on your media plan?

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Google Wave- Get ready to ride the wave

June 14, 2009

Google are at it again. While the rest of the world are still trying to create a search engine as successful as Google’s, Google themselves have moved onto redefining a new area of the internet – communication. Sure, Google have played around in this field before (Google Mail & Google Talk are both good products) [...]

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Bing Update: Bing has overtaken Yahoo! in the US

June 6, 2009

Microsoft’s Bing has been live for a week now. Initial US webstats indicate that Google’s marketshare is down 6 points from 78% to 71.9%, whilst Bing is up to 16.28% and Yahoo! taking third place with 10.22% of marketshare.

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Search Overload – Coming to a TV near you

June 5, 2009

Bing TV ads have started to show in the USA. While the UK campaign is apparently at least a few months away, it’s interesting to see the approach that they are taking to challenging consumer behaviour.

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Beyond Bid Price Optimisation: Critique All Critical Success Factors

June 4, 2009

An economic downturn can be like a tsunami that affects many businesses. The sink or swim challenges that it presents demands advertisers to think long and hard about their marketing plans and reassess their media hierarchy.
Paid search is a comfort for the cash conscious confidence seeking advertiser, arguably the most accountable and risk-free of all [...]

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Bing – The Sound of Found?

May 31, 2009

And so it’s official. Live search is in for yet another re-branding and will shortly be known as ‘Bing’. The tagline for the new engine is ‘Bing – The Sound of Found’ but, to steal an old Friends joke, it could easily end up being ‘Bing – Thy Turkey’s done’. Realistically, this is probably Microsoft’s [...]

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