Social Advertising 2.0: Social Media Advertising Review

by ClareThornton August 24, 2011

Social media is growing exponentially and the opportunities it presents for advertising are growing with it. Facebook, Twitter and now Google’s +1 are all vying to become our number one destination for socialising and networking. Where does the barrier between intrusive and welcomed advertising lie?

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Search vs Social: Friends Close, Enemies Closer?

by ClareThornton April 18, 2011

Imagine a future where rather than searching for our new x, y or z we simply use a status update to request information and wait for a stonewall recommendation, reinforced with likes and endorsements from our social circle. Surely word-of-mouth will always be the Holy Grail for SEMs as much as traditional marketers? Though rather [...]

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