Posts tagged as:

Google

The Google Story : From 1995 to 2009

October 25, 2009

Google have released a very brief video looking at the history of the company, covering key moments (Larry & Sergey meeting at Stanford, Eric Schmidt joining Google) and key products (Backrub, Adwords, Adsense, Gmail, Maps…. et al)

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Mobile Search: Has mobile landed yet, if so where…?

June 22, 2009

The next big thing in the search arena? Possibly. It’s been blogged, sold to you by the search engines or you’ve heard it on the grape vine, but does mobile search really deserve a place on your media plan?

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Google Wave- Get ready to ride the wave

June 14, 2009

Google are at it again. While the rest of the world are still trying to create a search engine as successful as Google’s, Google themselves have moved onto redefining a new area of the internet – communication. Sure, Google have played around in this field before (Google Mail & Google Talk are both good products) [...]

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Bing – The Sound of Found?

May 31, 2009

And so it’s official. Live search is in for yet another re-branding and will shortly be known as ‘Bing’. The tagline for the new engine is ‘Bing – The Sound of Found’ but, to steal an old Friends joke, it could easily end up being ‘Bing – Thy Turkey’s done’. Realistically, this is probably Microsoft’s [...]

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Change to Google’s trademark policy (US only… For now!)

May 24, 2009

In May last year Google made a major change to their trademarks policy, unrestricting trademarked keyword buy to all advertisers who found these words relevant. However, the change did not extend as far as allowing advertisers to use trademarked terms in the copy, with the exception of the trademark owner and any authorised advertisers, of [...]

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Exciting news in the world’s of Google & Yahoo

May 19, 2009

Today we’ve had two announcements that are set to have an impact on search and the control that we get to enjoy over our campaigns..
Typically Yahoo have frustrated those of us in the search team, with their ‘glass floor’ on how low your bids can go for keywords – which typically have been much higher [...]

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Understanding the science behind the magic

May 19, 2009

Search marketing – both organic optimisation and paid search – has long been seen as a dark art by many advertisers. Savvy marketeers who increasingly put search at the centre of the their media mix, with beyond surface level interrogation, understanding the science behind the magic, will continue to be confident in this medium so [...]

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