May 27, 2009
Microsoft’s project Kumo is a new search engine that is currently being tested internally, rumored to be ready for public beta testing in early June. Kumo means ‘cloud’ or ‘spider’ in Japanese. The software giant has also registered ‘Bing’ and ‘Sift’ as possible names. Much like Yahoo’s sponsored search platform update, code name Panama, Kumo [...]
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May 19, 2009
Search marketing – both organic optimisation and paid search – has long been seen as a dark art by many advertisers. Savvy marketeers who increasingly put search at the centre of the their media mix, with beyond surface level interrogation, understanding the science behind the magic, will continue to be confident in this medium so [...]
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