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Optimisation

Beyond Bid Price Optimisation: Critique All Critical Success Factors

June 4, 2009

An economic downturn can be like a tsunami that affects many businesses. The sink or swim challenges that it presents demands advertisers to think long and hard about their marketing plans and reassess their media hierarchy.
Paid search is a comfort for the cash conscious confidence seeking advertiser, arguably the most accountable and risk-free of all [...]

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