Pre-Qualification in Paid Search Ad Copy

by JoeComotto September 23, 2009

Blindly chasing click-through-rates (CTR) could be negatively impacting your paid search account’s performance. Conventional paid search wisdom dictates that higher CTR results in a lower cost-per-click (CPC), which will allow you to drive more traffic at a lower cost and hopefully reduce your cost-per-action (CPA).  While for some clients, mainly brand clients, lower CPCs are [...]

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