September 13, 2009
Despite the fears currently surrounding the economy investment in search engine marketing is continuing to grow as marketeers come under increasing pressure to show a return on investment for marketing spend. Search isn’t recession proof, but it is more recession resistant than other medias and this is reflected in eMarketers recent forecast, which has UK [...]
Read the full article →
May 19, 2009
Search marketing – both organic optimisation and paid search – has long been seen as a dark art by many advertisers. Savvy marketeers who increasingly put search at the centre of the their media mix, with beyond surface level interrogation, understanding the science behind the magic, will continue to be confident in this medium so [...]
Read the full article →
